Proven Bakery

Designing a clever, elegant identity to introduce a bread bakery named “proven”. The solution began by deconstructing “proven.” The “o” is drawn as a proven loaf on a baking sheet, and the logotype is lightly dusted with flour.

For Proven Bakery and Catering

The distinctive mark carries the identity system, applied as breadbox storefront signage, packaging, stickers, business cards and stationary, and with the loafed “o” linked to “deliciousness awaits” on bread sleeves.