Graphic design that works, beautifully.
Graphic design that works, beautifully.
Inspiration. Innovation. Impact. Inclusion.
Inspired by the University's "Power of I" brand, the comprehensive graphics and signage concept celebrates alumni through the century, and empowers students by subtly emphasizing the University's impact and strengths. Bold colors and oversized numbers offer bright new ways of wayfinding throughout the building and complement the muted architectural palette.
For University of Illinois at Urbana-Champaign
Awards: AIA Honor Award (Illinois), Capitol Award (AIA Illinois)
Carefully curated portraits of approximately 100 alumni throughout the century inclusive of all professions, gender and race are celebrated and line the hallways and feature walls by cleverly turning black and white photos into graphic images using the schools “I” logo mark.
A vibrant color palette identifying floor by color serves as a clever wayfinding tool. Tall classroom portals are marked by bright colors and bold numbers. Inspirational words chosen by the University are typographically displayed on each floor at informal study areas.
In the double-height stepped auditorium a "glowing" glass box at the top of the stairs in the University's distinguishable orange hue is visible from the outside drawing students and faculty to the heart and hub of the building.
The portraits are accompanied by little factoids which further serve in illustrating the “Power of I”; The power inherent in students, who are the heroes in the story and; The power evident in the university to guide students via life-changing educational experiences.
The exterior signage is neatly framed within a concrete entrance wall which also serves a large classroom behind. At night, the steel letterforms are naturally backlit from the light of the classroom within.